2x-10x revenue from your existing content team
Our DFY content strategies let you maximize reach, growth, traffic, and revenue without having to hire more people.
- Full Content Calendar
- Dedicated Content Strategist
- Cancel Anytime
Our 3-Step Framework
How it actually works
This is the exact framework we've used to build content strategies for some of the biggest brands in the world.
Customer content habits
Get deep research into customer content habits across channels
We comb through moutains of data to understand what kinds of content your customers actually like to consume so we can serve them content they'll actually enjoy.
- See where your customers actually consume content
- Find "uknown unknown" topics your customers care about
- Emulate & improve on the best stuff
Unlock marketing potential
2x-10x your reach, customers & revenue
Most marketing teams spend 50% of their time trying to decide what to create. We give you that time back so you can spend 100% of your time actually creating and promoting content.
SEO keyword research
Get world class SEO keyword research
SEO is just one piece of the content marketing puzzle, but it's super important, and we have world class SEOs to handle it top to bottom as a key part of our strategies.
- Reverse-engineered from your best competitors
- Data from the best tools in the industry
- Build a long-term organic audience
Unlock marketing potential
Get a proven content calendar built to drive action
Every month, we'll build a full content calendar for any/all channels you've got based on topics your customers have proven they want to consume.
- Topics for every platform you're on
- Everything backed by data
- Built for heavy engagement
SEO keyword research
Get access to a database of vetted freelancers and vendors
If you need extra muscle to execute your new strategy, we have people we can introduce you to.
- Vetted freelance writers, creators, and editors
- Freelancer hiring playbooks & SOPs
- Vetted agency vendors
Unlimited expert guidance
Unlimted access to your own dedicated content strategist
In addition to monthly strategy meetings, you'll get unlimited access to your own, dedicated content strategist via Slack / email.
- Your own dedicated strategist
- Leverage their massive experience
- Unlimited access via Slack & email
Customer testimonials
You're in good company
We were once described as "a swat team that solves the problem." See what other customers have to say.
"There is literally no one better at content strategy than these guys. I'd trust them to build a content strategy for my child."
Eric Carrell
Founder & CEO
Increase in positive reviews
"A swat team that solves the problem. We saw positive ROI in under 30 days of signing up with them."
Michele Huffman
Sr. Sales & Marketing
New followers in the last 4 months
"Easily the best content strategy service out there. We desperately needed this, and now we couldn't live without it."
Jordan Lowry
Founder
Increase sales vs last year
Book a free assessment call
Are you ready to outsource content strategy? Let's chat.
FAQs
Questions? Answers.
Quick answers to questions you may have. Can't find what you're looking for? Check out our full documentation.
Playbookz is best for founders or marketing leaders at established businesses who have existing marketing teams or who can comfortably hire freelancers (we have lists of vetted freelancers and hiring playbooks you can use). Basically, you need to have the budget and capacity to create content.
One-time deliverables (refreshed as needed)
- Building your customer avatar
- Building your business profile
- Content sources research (where your customers consume content)
- Channel strategy
- SEO keyword research
- Topic trends research
- Top content research
Monthly deliverables (the main thing you’re buying)
- A single, badass, done-for-you content calendar that your entire team can use to manage the full content marketing cycle across whatever platforms you’re on.
Ongoing deliverables
- Unlimited access to your own dedicated, elite content strategist via chat/email during business hours.
We have not had a client who ran campaigns based on our strategies who did not see immediate new traction in some form (followers, reach, traffic, sales).
We also have not had a client who ran campaigns based on our strategies for more than 6 months who hasn’t reported sustained, compounding growth from content.
That said, the success of content marketing campaigns always depends on:
- The size and quality of your existing audiences
- The volume at which you’re equipped to produce and publish content
- The resources you can allocate to promoting content
- How well your team executes
The people who experience the best results are usually the folks publishing and promoting the most. And this is multiplied for those who already have big audiences.
In very rough terms, though:
- Brand new businesses or businesses with small teams should expect to reach 1,000-10,000 new targeted people per month
- Established businesses with established audiences should expect to see a 10-20% lift in reach in their first month and work toward a 2x-10x increase in reach in the next 6-12 months
We do everything we can to turn content strategy into a massive growth lever for you, but it's important to remember that business outcomes depend heavily comes down to execution, offers, and funnels.
Use tons of data to find what content your actual customers like to consume across whatever platforms you operate on.
Build a calendar to produce A+ versions of that content that matches your team, skills, budget, and business goals.
Do more of the stuff that works; do less of the stuff that doesn’t.
We understand that things change. You can cancel your plan at any time and we'll refund you the difference already paid.
We want to make sure we're a reasonably good fit before starting, so step #1 is booking a free assessment call.
It only takes 15 minutes, and you'll leave with good ideas.
Get started
Ready to get started?
Book a free 15-minute assessment.
Talk to a top 1% content strategist to see if you're ready to outsource content strategy and 2x-5x marketing output.